About this book
A teaching anthology of audience-research theory and method, bringing together foundational essays and contemporary critiques of how media audiences have been studied. Includes David Gauntlett's widely-cited chapter 'On the continuing problems of media effects research' — a standard reference point in debates about copycat-suicide contagion, the Werther and Papageno effects, and the limits of the media-effects model in cultural studies. Edited by Roger Dickinson, Ramaswami Harindranath and Olga Linné.
Scope
- audience research theory & method
- reception studies
- the media-effects tradition and its critics
- ethnographic and cross-cultural approaches to audiences
Edition history
- First published
- 1998
- Imprint
- Edward Arnold
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