About this book
A teaching anthology of audience-research theory and method, bringing together foundational essays and contemporary critiques of how media audiences have been studied. Includes David Gauntlett's widely-cited chapter 'On the continuing problems of media effects research' — a standard reference point in debates about copycat-suicide contagion, the Werther and Papageno effects, and the limits of the media-effects model in cultural studies. Edited by Roger Dickinson, Ramaswami Harindranath and Olga Linné.
The volume is organised in three parts that track the development of audience research: the effects tradition and its critics, the uses-and-gratifications and reception turn, and the ethnographic and community-level studies that came to dominate the field in the 1990s. The selection is built for seminar use on first-year media programmes rather than as a stand-alone reference.
The editors brought complementary working profiles: Dickinson at Leicester's Centre for Mass Communication Research on newswork and health communication, Harindranath on postcolonial audiences and South Asian media, and Linné from Scandinavian and UK media-studies networks.
About the authors
Roger Dickinson— Emeritus Professor of Sociology, University of Leicester
Media & Communication
Affiliations: University of Leicester — School of Media, Communication and Sociology (formerly Centre for Mass Communication Research) · Visiting professor, Université Grenoble Alpes (2015, 2019)
Ramaswami Harindranath— Professor, School of the Arts and Media, UNSW Sydney
Media & Cultural Studies
Affiliations: UNSW Sydney — global media, postcoloniality and digital cultures research programme · University of Melbourne — former Master of Global Media Communication coordinator · University of Leicester — PhD in mass communications (early formation)
Olga Linné— Media scholar and editor
Media & Communication
Affiliations: Scandinavian and UK media-studies networks (1990s teaching-reader projects)
Intended audience
- media studies undergraduates
- communication research graduates
- cultural studies academics
Subject classification
- Audience studies
- Media research
- Cultural studies
Scope
- audience research theory & method
- reception studies
- the media-effects tradition and its critics
- ethnographic and cross-cultural approaches to audiences
Edition history
- First published
- 1998
- Imprint
- Edward Arnold
Bibliographic details
| Format | ISBN | Year | Notes |
|---|---|---|---|
| Print edition (Hodder Arnold) | 0340692251 | 1998 | Open Library edition record (publisher line matched Arnold/Hodder). |
| ISBN-13 (EAN-13) | 9780340692257 | 1998 | Standard 13-digit form of the print ISBN above (same catalogue line). |
| Print edition (Hodder Arnold) | 0340692243 | 1998 | Open Library edition record (publisher line matched Arnold/Hodder). |
| ISBN-13 (EAN-13) | 9780340692240 | 1998 | Standard 13-digit form of the print ISBN above (same catalogue line). |
| Print edition (Arnold) | 0340692243 | 1998 | Open Library edition record (publisher line matched Arnold/Hodder). |
Source notes
- Open Library work editions — Edition list filtered to Arnold/Hodder imprints for ISBNs shown in the table.
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